LIFE OF FRANKIE (the condensed version)
I was born. I went to school. I fell in love. And along the way, I made stuff: Memories. Friendships. Stories. Even a child.
What does this all have to do with advertising? Well, because at the root of it all, my passion lies in making things that make people feel something. That make them take action. And breathing life into an idea and making it real is one of the greatest feelings ever—whether it’s secretly creating pages of “The Adventures of Turtle Man & Captain Comet” in Mrs. Buker's 2nd grade class instead of learning how to correctly spell the color peech, or imagining multi-national campaigns for some of the world’s biggest brands.
For the past 20 years, I’ve gotten the rare chance to live out the dream of creating amazing things across every new platform and tech mode imaginable (before it immediately went obsolete) with iconic partners like—Reebok, Ruffles, LG, Lay's, Crayola, Central Park, Chase, Comedy Central, Century 21, Gillette, Olay, PNC Bank, ESPN, Tombstone Pizza, FluMist, MTV, and VH-1.
After all this time, I still get as excited writing headlines and scripts, as I do figuring out how to make a TikTok video that won’t embarrass my infant son when he turns 5. At which time he’ll look at me with wide, adoring eyes, and say: “Dad…what’s TikTok?!”
And now the obligatory ‘how I spend my life when not building decks’ section: On my free time, I somehow keep rooting for the Phillies, Hoyas, and Canes despite unrelenting heartbreak. I read anything Michael Lewis jots down. And take long, aimless strolls with my wife, son, and soulful mutt, Chase. Named after Utley, not the Bank.